There are many similarities in an artists music campaign and their social media marketing campaign, for example, the overall theme is usually the same e.g. colours, images and fonts along with other elements.
Usually song announces are un expected and a suppose to fans, usually created in a single post either revealing the song or just announcing a possible upcoming EP. They are usually are very simple and get the point across easily with maybe just a sentence or a few words.
Ed Sheeran just posted a turquoise screen to announce his 'Divide' album
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