Draft Campaign Feedback 2

 Digipak design

The Digipak has improved massively, the front cover is great however, the font for 'Norvatova' needs to change so that it matches the rest of the cover. The purple stripe for 'Norvatova' needs to be more subtle but the colouring on the writing is really pleasing. The back cover really goes with the rest of the album and has images on the back that are linked with the website and the social media so that the whole campaign matches each other. The disk and the inside cover represent a spider and a spider web which sticks to the theme of spider bites which is the name of the album.

Music Video

The colouring on the music video has been sorted so that it all matches. We took out some effects that were added so that the video looks more official and like a first time music video. 

We have now got more shots of the drummer than in the previous cut of the video but now its is more even with everyone. Obviously the lead singer has the longest screen time.

The Website

The website changed a lot with added merchandise page and a new title with links to social medias which we will attach the links to meaning that it is fully functioning. The front page photos were also changed so that they were more symmetrical and suited to the website. The image on the front page was also changed to have all members of the band on it.

Social Media.

The social media accounts are being run very well. There is an obvious theme occurring on the accounts. Lots of promotional posts are being made but the images are very conventional of the genre.

I have posted a variety of content which is well consumed by the audience. including the promotion of other new artists and various interviews which involve the band members.