Social Media and Social Media tracking

 The benefits of a music artist using social media.

- Free Global Marketing

- Trendy (Connects with a younger audience)

- Interactive for audiences

- updatable 

- Very Personal (Connection to Fans) - Direct target audience.

- Extends the brand/star image and ideology.

Often artists use multiple different social media sites to promote to as wide of an audience as they can. Artists will use

-Instagram

-Twitter

-Facebook

-TikTok

-YouTube.

We will be required to create a social media page for our artist and promote our music campaign. As an example, I will track The Rolling Stones social media campaign for their re-released album 'Goats Head Soup.'