Digipaks

 Why do Digipaks still exist?

- A collector's special edition will appeal to fans.

- Adds to the Star Image

- Helps so sell and market the genre

- Helps to promote their ideology

- The artwork connects to the fans

- You can usually tell if they're an artist or a band

Why is album artwork Still important.

- Usually a solo artists will have a photo of the artist and the name of them and a band will usually have an image and the name of the band.

 Albums must have - Technical Conventions

1.  Name of the band/Artist

2. Album Name

3. Track List (On the back)

4. Barcode

5. Parental Advisory (Any Swearing on any songs)

6. Record Label

7. Legal Information

Genre Conventions - Album Cover

Our Artist is an alternative pop singer so we must have conventions that belong to the same genre and are similar to our music video.